How one typeface took over movie posters

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  • Published on:  Thursday, June 28, 2018
  • Why Hollywood kept using Trajan.

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    For the past 25 years, one typeface has dominated Hollywood typography: Trajan. It’s everywhere, from Shakespearean epic classics like Titus to gory modern flicks like The Human Centipede. It was even the official typeface of the Academy Awards for a while. In movie poster design, if you want to make a film look official, you use Trajan. So how did that happen? Designer Yves Peters set out to answer that question.

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  • Vox

     (Jun 28, 2018)

    If you're interested in the stories behind typefaces like this one, check out this history of Futura – the font popularized by Supreme and Wes Anderson:

  • Pooja Kumari

     (Dec 23, 2018)

    Vox nkk


     (Jul 2, 2018)

    Vox make a video about the new civil war thats coming to the USA

  • Curiosity Culture

     (Jun 28, 2018)

    As much as I love Vox's politics and soccer videos.. I enjoy these videos so much better. (People are nicer in the comment section lol)

  • ammar siddiqui

     (Jan 22, 2019)

    i don't hate their politics videos they're good but their science videos are better and people are nicer

  • Abhishek M

     (Sep 24, 2018)

    The Romans did nothing wrong


     (Jun 28, 2018)

    So Michael Cera is a movie genre.

  • J C A

     (Jun 29, 2018)

    I thought michael cera's and adam sandler's ones were called b movies

  • lunayen

     (Jun 28, 2018)

    SIX ACT Yep. So is Wes Anderson. And Quintin Tarantino.

  • Kingkthewildone

     (Jun 28, 2018)

    Yeesh vox is just so good I can't put it into words I subbed for music stuff but this is interesting

  • ninety seven

     (Jun 28, 2018)

    Pickpocket imagine being this dramatic

  • Pickpocket

     (Jun 28, 2018)

    EssieD yes unfortunately and we still have 2 and half year of vox doing shitty videos nobody cares about. They're a waste of place in a feed.

  • Luke Taylor

     (Jun 28, 2018)

    At the end I'd begun to fall completely into the video and was longing for more... but it ended right at that moment! I could easily have watched half an hour on this.

  • Geo Zero

     (Jul 8, 2018)

    Exactly. Was waiting for advice on good poster design. This was a let down. Like a bad blind date.

  • MaJuV

     (Jun 29, 2018)

    That's why they link to their playlist in the first comment. It's a psychological trigger.

  • Shauna Blake

     (Jun 28, 2018)

    I really like these videos but they so often feel like the first paragraph of a great article. There's so much more there, why leave it at that?

  • Sean

     (Jul 10, 2018)

    My apologies. Not directed to you in particular...but rather how these popular channels present their ideas. I'm referring to the makers of the video, not the individuals themselves. :)

  • Bald Condensed

     (Jul 7, 2018)

    This is the most recent capture.

  • Talinite

     (Jun 28, 2018)

    Last time I was this early germany was still in the World Cup

  • Sudha Sanith

     (Jun 29, 2018)


  • Kapachi

     (Jun 28, 2018)

    Talinite 😂😂⚽️

  • Worf

     (Jun 28, 2018)

    You could also analyze the flood of blue-and-orange colored movie posters.

  • Daniel B

     (Jun 30, 2018)

    Thats not just posters, in photography and videography color grading, the teal and orange look gas become extremely common due to the complimentary colors

  • JLMac322

     (Jun 29, 2018)

    baartus Yes, especially big action movies! I've noticed it a lot recently in Zach Snyder's movies (with the exception of 300, which has a red and puke-yellow/green colour scheme that I just find hideous)

  • Van Hendrix

     (Jun 28, 2018)

    It's Trajan. It got there like the Trojans

  • Mariano Ntrougkas

     (Jul 14, 2018)

    Van Hendrix there is no trojan defence.. trojan means wooden in ancient greek and it is only used in the phrase trojan horse. The foken horse is trojan guys come on keep it together

  • JLMac322

     (Jun 29, 2018)

    Romanke Well i guess, but my personal favourite is Vespasian.

  • TheGentlemanWake

     (Jun 28, 2018)

    I Like these vids generally speaking. They are well edited. Interesting. But I always get the sense that they just abruptly end. I never leave ultimately satisfied by them. There’s a turn in this one at the end where the expert mentions that there is still good design happening now. And I get that this piece is about the Trajan font but I wanted to see where modern typography is going. At least that’s what the flow of the video promised. Of the point was to eulogize Trajan as a font that had its heyday...

  • Bald Condensed

     (Jun 29, 2018)

    Gotham became the new Trajan of movie posters after Barack Obama used it extensively in his campaign collaterals and won the US presidency. One of the few times a political event triggered a design trend.