How one typeface took over movie posters

If you're interested in the stories behind typefaces like this one, check out this history of Futura – the font popularized by Supreme and Wes Anderson: http://bit.ly/2N95DcX

Vox nkk

Vox make a video about the new civil war thats coming to the USA

As much as I love Vox's politics and soccer videos.. I enjoy these videos so much better. (People are nicer in the comment section lol)

i don't hate their politics videos they're good but their science videos are better and people are nicer

The Romans did nothing wrong

So Michael Cera is a movie genre.

I thought michael cera's and adam sandler's ones were called b movies

SIX ACT Yep. So is Wes Anderson. And Quintin Tarantino.

Yeesh vox is just so good I can't put it into words I subbed for music stuff but this is interesting

Pickpocket imagine being this dramatic

EssieD yes unfortunately and we still have 2 and half year of vox doing shitty videos nobody cares about. They're a waste of place in a feed.

At the end I'd begun to fall completely into the video and was longing for more... but it ended right at that moment! I could easily have watched half an hour on this.

Exactly. Was waiting for advice on good poster design. This was a let down. Like a bad blind date.

That's why they link to their playlist in the first comment. It's a psychological trigger.

I really like these videos but they so often feel like the first paragraph of a great article. There's so much more there, why leave it at that?

My apologies. Not directed to you in particular...but rather how these popular channels present their ideas. I'm referring to the makers of the video, not the individuals themselves. :)

This is the most recent capture. https://2017.max.adobe.com/sessions/max-online/#19964

Last time I was this early germany was still in the World Cup

😏😏😏😏

Talinite 😂😂⚽️

You could also analyze the flood of blue-and-orange colored movie posters.

Thats not just posters, in photography and videography color grading, the teal and orange look gas become extremely common due to the complimentary colors

baartus Yes, especially big action movies! I've noticed it a lot recently in Zach Snyder's movies (with the exception of 300, which has a red and puke-yellow/green colour scheme that I just find hideous)

It's Trajan. It got there like the Trojans

Van Hendrix there is no trojan defence.. trojan means wooden in ancient greek and it is only used in the phrase trojan horse. The foken horse is trojan guys come on keep it together

Romanke Well i guess, but my personal favourite is Vespasian.

I Like these vids generally speaking. They are well edited. Interesting. But I always get the sense that they just abruptly end. I never leave ultimately satisfied by them. There’s a turn in this one at the end where the expert mentions that there is still good design happening now. And I get that this piece is about the Trajan font but I wanted to see where modern typography is going. At least that’s what the flow of the video promised. Of the point was to eulogize Trajan as a font that had its heyday...

Gotham became the new Trajan of movie posters after Barack Obama used it extensively in his campaign collaterals and won the US presidency. One of the few times a political event triggered a design trend.