What America's shopping mall decline means for social space

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  • Published on:  Friday, April 6, 2018
  • The mall was America’s third place — for better or for worse.Subscribe to our channel! http://goo.gl/0bsAjOOur lives are lived in 1 of 3 places, the home, the workplace and the “third place,” which is anywhere outside of those two.Toward the end of the 20th century, the regional shopping mall had become that third place, the hang-out spot in suburban America. This was largely by design — an immigrant architect created the first mall in the vision that it would be a community gathering place.The plan didn’t work out as he intended. While malls did take off, they more often than not couldn’t quite catch on as ideal “third places.” But with an estimated 25% of shopping malls expected to close in the next five years, there’s an opportunity to re-examine where Americans spend their time and what could be the next iteration of the third place.Further reading for those interested in this subject, I recommend the following books and articles:Ray Oldenburg's The Great Good Place — he coined the term 'third place' and set the theory for the 8 qualities mentioned in this video: https://www.amazon.com/Great-Good-Pla...New Yorker's 2006 profile of the creator of regional shopping malls: https://www.newyorker.com/magazine/20...On the role US tax policy played in the shopping-center boom of the 1950s and 1960s: https://www.jstor.org/stable/2169635?...& Vox's Matt Ylgesias on the coming ‘retail apocalypse’ in the states: https://www.vox.com/new-money/2017/5/...p.s. here is Toto's Africa (playing in an abandoned shopping centre) https://www.youtube.com/watch?v=D__6h...Vox.com is a news website that helps you cut through the noise and understand what's really driving the events in the headlines. Check out http://www.vox.com.Watch our full video catalog: http://goo.gl/IZONyEFollow Vox on Facebook: http://goo.gl/U2g06oOr Twitter: http://goo.gl/XFrZ5H
  • Source: https://youtu.be/oooVC3zfDc8


  • Vox

     1 years ago

    For those wondering about title graphic at :33, it's Cecil Robert's — Toto- Africa (playing in an empty shopping centre)! https://www.okclips.net/video/D__6hwqjZAs/video.html

  • Voidisyinyang Voidisyinyang

     10 months ago

    For those wondering - it's "Southdale" mentioned as the first mall - in Minnesota - where the MegaMall is also. And malls are part of the Geography of Nowhere (book by James Kunstler). Try sitting on the floor in a mall and reading - where the light is nice and bright (you might get threatened with arrest). Or try protesting against all the clothes sold in malls made by young female slaves - then the "shoppers" might get too "scared" or - the mall cops might slash your tir...

  • nze

     10 months ago

    Why not just convert normal airports into a hybrid airport with mall inside?

  • mako

     1 years ago

    where are we gonna hold out against the zombos when all the malls are gone? that's what i wanna know.

  • LeSethX

     9 days ago

    My personal hold out is a former prison that is a national monument on an island.

  • Husarz

     3 months ago

    @spiddyman007 let's agree to not argue here so we don't spawn an eternal hellfire in the form of replies.

  • Jesus Gonzalez

     1 years ago

    Malls are a perversion of the walkable downtown. Just end car culture and third places will thrive.

  • spikedpsycho

     15 days ago

    how do you get to those third places?

  • Steven D

     1 years ago

    Malls also have outrageously high rent per square foot. Only tenants that can afford it are big brands. And even they can’t seem to cope with the prices. Let alone a local with high hopes having a prayer of making it work out.

  • Penguinexpress

     1 years ago

    Did I hear Toto from Africa?

  • Alex Cruz

     11 months ago

    Oh you did ohhhh

  • Canadian Crafter

     11 months ago

    lol i was going to comment on this too

  • Josh Prada

     1 years ago

    America has volumes to learn from Europe in this particular aspect. Spain, for example, is fantastic at this and you can find "third spaces" everywhere. There is a good public transport network and cities/towns are walkable throughout, not only a small two-street area in downtown, as is characteristic of most US cities/towns. That's why I see so much future in places like Indianapolis, where infrastructure supports the development of third spaces for everyone to enjoy.

  • KRYMauL

     1 months ago

    America had very nice walkable cities until the automobile took over

  • アンダーソン

     1 years ago

    ayyyy shout out to the "Toto- Africa (playing in an empty shopping centre)" video in the intro lmaoo

  • Lag Spike

     1 years ago

    Vaporwave is not ded

  • Hobart Grappledonger

     1 years ago

    Syahrul Anwar that really depends on the preference of types of music for each person. I don't think many people enjoy metal.

  • theDARK Pototoy

     1 years ago

    The mall? I haven’t heard any one say those words in years.

  • Joe Mancini

     8 months ago

    @Zeus Alexander the last time I think I heard Zeus Alexander was 20 years ago, long time.......

  • Zeus Alexander

     11 months ago

    I have not heard of Pigeon Man in a long time either...

  • Vogel Account

     1 years ago

    So an increase in malls over a forty year period of 400%, then a decline of 25% (giving an overall total growth of 300%) means the death of...anything? No, it was an overbuild and now the market is correcting. It isn't the death of the mall.

  • Vogel Account

     1 years ago

    I agree with you. There's definitely been an overbuild, so given what you said, I'd expect more malls to close until the balance has been reached.

  • Vogel Account

     1 years ago


  • &&

     1 years ago

    Malls aren’t only fun for the rich I’m fairly poor and I have a blast just walking around the mall with my friends. Also, there’s just too many malls and most of them need to be remodeled to today’s standards to appeal to the people.

  • Rapid Revolt

     4 months ago

    Some need to close to make room for other things