How free games are designed to make money

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  • Published on:  Thursday, July 21, 2016
  • "Freemium" games can end up gaming gamers.Subscribe to our channel! "freemium" business model allows us to use an app for free with the option to purchase additional features. In the case of games, that model can fundamentally alter the user experience, from gaming to getting gamed.By collecting troves of data on how users play their games, developers have mastered the science of applied addiction. And with the rise of "freemium" games that rely on micro-transactions, they have good reason to deploy the tools of behavioral psychology to inspire purchases.In the video above, I spoke to Jamie Madigan, author of a blog, podcast, and book about the psychology of video games. We take a look at some of the mind tricks that some of these games use to convert players into payers. You can find more of his work here: is a news website that helps you cut through the noise and understand what's really driving the events in the headlines. Check out http://www.vox.comCheck out our full video catalog: Vox on Twitter: on Facebook:
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  • Kovic Xu

    Kovic Xu

     2 years ago +4414

    ive never paid real money for virtual money...

  • Adolfo Roman

    Adolfo Roman

     a years ago +1214

    As a game developer, I have to say that freemium games are killing video games. Let me explain: yes they make boatloads of money, but the creativity and game design behind 99% of freemium games is not deep, not deep at all. Its all based first and foremost (because the games are free) on how can they make the players suffer in order to get them to pay up. Then comes the creativity. So it will always be creativity second or third and profits first. It should be gamedesign/creativity first and then profits. Just my two cents.

  • LubbaForLife


     a years ago +2603

    30 Second unskippable AD... I just made you 30 cents

  • Sgt. Hippie Cat

    Sgt. Hippie Cat

     a years ago +707

    how to avoid:
    play paid steam games

  • Cody Mondeel

    Cody Mondeel

     a years ago +592

    The answer is 73 cents
    (Note: I rounded the results)

  • SB Isaac

    SB Isaac

     2 years ago +2449

    Did you know? Companies are made to make money...

  • Daniel 64th

    Daniel 64th

     1 months ago +173

    And google play says LUCKY PATCHER is harmful...

  • fan boy

    fan boy

     a years ago +261

    I don't buy items in game...but I'm ready to buy a game without in-app purchases

  • Brollic


     a years ago +343

    3:28 when you have android on iphone
    Im mind blown

  • Lamp Camper

    Lamp Camper

     9 months ago +90

    That movement when you have played so many free games and have not spent a single penny on them

  • T H I C C

    T H I C C

     a years ago +2601

    Its called pay to win

  • Cliff Worsfold

    Cliff Worsfold

     a years ago +229

    Just play B2P games. Spend $5-30 on an actual decent game and never worry about microtransactions (unless it's EA)

  • Group Project - In a nutshell

    Group Project - In a nutshell

     4 months ago +67

    Clap for those people who play steam games and only watching this video for educational purpose

  • HK Lt LeoN

    HK Lt LeoN

     7 months ago +21

    Me: why not pay a few dollars on an actual decent game
    Kids: nah mate I’ll stick with free games
    Kids:(proceeds to spent hundreds on a useless skins)

  • Georgios Bakirtzis

    Georgios Bakirtzis

     1 months ago +27

    I can’t believe I’m actually doing this but I did the math for one incense, it’s....
    73 cents

  • Eldar Iskanderov

    Eldar Iskanderov

     2 years ago +2137

    How free games are designed to make money

  • S K Das

    S K Das

     1 months ago +23

    What if you could pay virtual money to buy real money

  • にゃあエイリアンMeowAlien


     a years ago +103

    as much as I hate Freemium game at least they are free to play, right now even full priced 60 fckin dollars AAA game has microtransaction almost as bad as Freemium game

  • Nabeel Gm

    Nabeel Gm

     7 days ago +9

    Those pubg players who open crates for real money..... They're dumbest..

  • Nerry


     a years ago +111

    This is just my opinion, if you got offended im really sorry but this is my belief:
    I can't believe how people spend their money and uninstall it anyways. I'd rather challenge myself getting the thing i need rather than buying it. That's why you call it a GAME. To get challenged. You didnt download the game to just spend hundreds of bucks but to have fun and get challenged and make your brains work not your credit card.